After the exam, they will discuss patients’ oral health conditions and suggest some preventive practices patients can take to protect their oral health. He continued, “dentists will clean patients’ teeth and check for cavities and gum disease during a dental exam. To sum up this section: Chosen correctly, that one thing will set off a domino effect that leads you to success. (2020) had done, the northern region of Taiwan and Taipei City had 52.81% (7829/14,825) and 22.29% (3304/14,825) of the total number of dentists in 2019, respectively. So, both are crucial.” The target audience of Formosation Oral Tech is the dental clinic dentist. He asked, “the egg and the chicken, which came first? Or which is more important?” He further explained, “you have to define the value proposition of your products, then you will know who your target audience is or vice versa- you identify your target customer, then tailor your product accordingly. Personally, Tsou sheds light on these facets: customer segmentation, value proposition, and channel. Since almost everything is built from scratch, the process of fine-tuning can apply to all facets of the startup. And also, learning through pitching competitions. The process involves frequent contact with their mentors: STARTBOARD, LINE product manager, INTEL outlook customer manager, to name a few. Which came first: the customer segmentation or the value proposition?įormosation Oral Tech is in the process of discovering and fine-tuning its business model. The combination is basic yet delicious and content. All these gloriousness are held together by the team. Ho gives the sandwich a smooth creamy texture with a touch of sweetness from Tsou. The author thinks that Ho is the peanut butter and Tsou is the jelly. He makes sure we all are productive and efficient.” Applying Chef Justin Warner’s “the law of peanut butter and jelly”. I place more importance on the feelings and happiness of people. I am a people-oriented person, he is strongly task-oriented. Tsou spoke about why he and Ho complement each other so well: “It’s kind of the task-oriented versus people-oriented personality spectrum. On the other hand, Ho obtained his degree in Industrial Designing from the University of South Australia. Tsou completed his primary education in Auckland, New Zealand, and followed grandma back to Taipei, Taiwan. The boys met through their military service in Taiwan. It all started with two words- holy moly, enough to break the ice with his co-founder, Frederick Ho. It was not as much a decision to become an entrepreneur as it was merely a realization that is what Tsou was meant to do. Tsou is not merely learning Taiwan’s dental ecosystem, but also seizing the opportunity for reinvention. You stop doing useful things if you do not learn”. Here, Tsou reminds us of Satya Nedella’s quote, “Be passionate and bold. As well as traveling back and forth either from Taipei to Xizi or Taipei to Taitung to demonstrate and sell dental equipment to potential customers. So, that was the impetus: giving him a thirst for learning, including equipment, practices, terminologies, and processes and gaining a deep understanding of it -all in less than a month. “When dentists communicate with each other, they use terminologies such as prophylaxis, prosthesis, interproximal and you will think to yourself, “what?”, said Tsou. His original background is in business management. Tsou, developed a passion for dental knowledge when he was a sales representative in a dental equipment supply company. Ivan Tsou, the Founder of Formosation Oral Tech But as a matter of fact, there are more dental clinics than 7-11 convenience stores in Taiwan,” said Ivan Tsou, the founder of Formosation Oral Tech. “Every corner of every street in Taipei, you could probably see a 7-11 convenience store.
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